Leadership is not what you do, its about who you are.

What We Do.

We develop leaders who think clearly, communicate confidently, and perform decisively, with Emotional Intelligence at the centre of how they lead.

Better Leaders. Better Decisions. Better Performance.

The best-performing organisations don’t just have smart leaders – they have self-aware leaders who can coach, communicate, and make decisions under pressure.

Our coaching integrates executive performance coaching with validated Emotional Intelligence assessment. This gives leaders a clear understanding of their strengths, blind spots, and behavioural patterns across the areas proven to impact results most:

  • Self-Awareness: understanding how behaviour affects others

  • Self-Control: keeping clarity and composure when it matters

  • Authenticity: leading with confidence, not compliance

  • Awareness of Others: empathy that improves accountability and performance

  • Emotional Reasoning: better decisions by combining data and human insight

This is not motivational coaching or soft-skills training.
It is behavioural change focused on business outcomes.

Our coaches provide a confidential space for leaders to think clearly, challenge assumptions, and build stronger habits. The work is practical, direct, and measurable.

Because when leaders raise their game:

  • Teams become more aligned

  • Communication improves

  • Execution speeds up

  • Performance lifts

Better leadership isn’t a sentiment.
It’s a competitive advantage.

Our sales coaching programs focus on ensuring continuous improvement in performance with measurable outcomes and clear ROI.

At the core of our philosophy is the belief that true improvement in sales performance stems from a deep understanding of individual challenges and strengths. Our coaches, equipped with extensive experience and proven methodologies, work closely with sales professionals to identify these areas and craft personalised strategies that align with their unique selling environment and objectives.

By engaging with our sales coaching programs, sellers are not only equipped with the tools to enhance their performance but are also guided to reflect on their practices, enabling them to recognise and leverage opportunities for growth that were previously overlooked.

Team coaching involves partnering with an entire team to enhance performance, collaboration, and development. Unlike individual coaching, team coaching navigates the complexities of team dynamics — a system shaped by diverse personalities, work styles, and cultural nuances.

When Is Team Coaching Beneficial?:

    • When a new work plan is needed.
    • During team mergers or reorganisations.
    • To address conflicts and improve efficiency.
    • To combat burnout and boost engagement.
    • When teams embark on challenging projects.
    • Amid major organisational changes.
    • To appreciate diversity and enhance understanding.

Remember, team coaching isn’t just about individual players; it’s about recognising individual talents and using those differences to enhance the overall team.

We help you harness the advanced capabilities of Microsoft AI tools and Copilot. Our approach tailors the learning experience to each team’s unique needs, utilising AI’s powers to offer personalised learning pathways and real-time problem-solving strategies. This synergy of AI and human expertise can position teams to not only meet but exceed their performance goals.

Our MEDDIC sales training stands out for its strategic depth and effectiveness. We equip professionals with crucial skills to navigate complex sales landscapes, focusing on key decision-makers, decision criteria, and client pain points. Our interactive, hands-on approach, led by seasoned experts, ensures practical application of MEDDIC principles. This transformative training has consistently yielded improved deal closures and sales efficiency.

We transform leadership behaviour, so organisations perform at a higher level.

Leaders don’t need more content - they need behaviour that accelerates results. Talent isn’t the issue. Behaviour is. Coaching works when it changes how leaders act, how their teams perform, and how the business delivers. Leadership development only matters if the impact is visible in execution, accountability, and performance. That’s what we deliver.

We work with people and businesses of all sizes; from startups, to SME's, right through to multinationals & the public sector.

We help leaders behave in ways that drive clarity, trust and results.

Our belief is simple: Your business performs better when your leaders do.

About us

True Momentum is a specialist leadership and performance coaching firm. We partner with ambitious organisations who expect measurable progress in their leaders and their business - not motivational talks or surface-level training. We are a team of accredited executive coaches and commercial operators with backgrounds in global technology, high-growth startups, elite sport, and organisational psychology. Every coach in our network holds recognised credentials (ICF or equivalent) and real leadership experience - we’ve built teams, owned targets, and delivered results ourselves. We plug into organisations at critical growth moments, when pressure rises, expectations increase, and leadership capability needs to accelerate. Our work is direct, structured, and grounded in evidence-based methods that increase Emotional Intelligence, decision-making quality, and leadership effectiveness. Our focus is simple: Better leadership behaviours Clearer thinking and accountability Stronger communication and alignment Performance that is sustainable, not chaotic We work with CEOs, founders, and leadership teams who want to move faster and lead better - while maintaining trust, confidence, and culture along the way. We don’t do generic coaching. We build leaders who deliver.

We have always been fascinated by the intricate mix of human behaviour and the psychology that drives personal and team performance. It's this passion that fuels our coaching philosophy - a commitment to unlocking potential and creating lasting transformation.

Your Next Step.

Let's connect, explore your goals, and pave the way toward unprecedented success.

Real impact. Measurable Outcomes.

Companies that invest in coaching cultivate a culture of positive transformation that benefits everyone, including your bottom line. (Data Source ICF, EMCC)

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Insights

Blog

Coaching, Theory and Practice

The ICF defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential”. The

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